The Prince 2.0 is a timeless book about political power and how politicians should govern and act to win the next election. It is presented by Niccolò Machiavelli, the greatest political expert in history, and conveyed by Staffan A. Persson. An elected leader must maximize his power to shape the lives of ordinary people, Machiavelli claims in this new version of his classic work, The Prince. The Prince was a snapshot of politics in Florence in the 1500s. There, Machiavelli regarded ancient Rome as an example. Currently, he considers Sweden as an ideal whose political experience could benefit the people of the world and its political leaders. Nobody knows this fact better than Machiavelli, who has followed the political developments of the last 500 years. His experiences are as current as ever because according to him, politics is a timeless phenomenon where the same types of conflicts repeat themselves. People in all times have the same desires and passions, producing the same effects even if the names and appearances change. Politicians and people craving power have been reading The Prince for the last 500 years, and this fact proves his point. Machiavelli is not just anyone. In our time, distinguished scholars and politicians, regardless of political orientation, see him as a brilliant political philosopher. However, many people equate Machiavelli with a lust for power, violence, and tricky and deceitful politics, but this comparison is a mistake. They confuse Machiavelli, the man, with Machiavellism, which is what he described. In The Prince 2.0, prominent politicians from all over the world and all times appear, but Machiavelli focuses on Swedish politicians because of their great ability to gain influence. He praises high taxes and entitlements, as a means to acquire political power, and argues that politics is a market where voters are customers whose votes can be bought with reforms as payment. Is Machiavelli mocking us? Does he wish to upset people and have fun at their expense? Or is his purpose to expose the world of politics, which some people thought was the objective of the originalPrince? Readers may judge for themselves. This book is for anyone interested in how politics works at its best and for politicians aiming to advance their strategies for election and reelection according to Machiavelli’s philosophy.ISBN: 9789163761812
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