Creativity has become a central concept in trying to understand the contemporary economy, a universally accepted strategic asset, and a key issue in developing economic policy. But at the same time, this lauding of the creative economy raises many questions. What can creativity really do for us? What challenges does it pose for the management and organization of our companies? And, in an age when everyone tries to be creative, what does the concept even mean? Priset gäller för varje separat artikel i serienISBN: 9789147090464
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